Ever Wanted To Become A Home Stager?
Professional home staging career may look really tempting. No endless university education is necessary, and you can become your own boss with your own time management and salary limited only by your own limits. There is wonderful market potential in this business, as there have been nearly 10,000 sold houses and condos in Toronto just in July. It all looks just great, you might now think. The administrative part of becoming a stager is not really complicated. You just have to get a certificate from a staging course so that you have something to present yourself to your customers. No big capital is necessary for starting this sort of a business, as there are many possibilities to rent furniture. And then the most crucial thing is your real abilities. But before you start, it’s crucial that you understand what home staging is and what it is not.
First – home staging is NOT the same as home decoration, but actually the contrary! When you are decorating, you change the client’s home to suit his/her needs the best. Home stagers, on the other hand, should make the place free of any client’s personality features. You don’t know who the potential buyer will be – young professional? Retired couple? A student of philosophy? You have to present the advantages that the property offers, but you have to leave some room for buyer’s own imagination.
A developed visual imagination, creativity, but also the empathy towards all sorts of customers – those are the “must have’s” of a good home staging professional. You will have to create one meaningful composition out of many pieces of furniture, art and decoration. You absolutely need to have is the proper eye for detail, which will tell you whether a combination of a candle, a bowl of fruits or a book with a pair of glasses will emphasize or destroy the specific spirit of the place. Each property has its own pluses and minuses, asking for stressing or downplaying.
First you should get some practice. Why don’t you try to play with your own home first, then maybe your parents’ home or your son’s condo? Always ask someone for his/her opinion when you are finished. As soon as you are confident enough, start your own business! Get in touch with some local real estate agents and leave a few business cards with them, and check for furniture rental shops in your neighbourhood – get some newspaper adverts for this. A lot of difficult days, weeks and months might be awaiting you. But hold on and resist, if you keep up sufficient quality with each home you stage, it will help you to get some referrals and soon you will be able to breathe more freely. If you don’t give up too soon, you will be rewarded for your ideas and energy on the home staging market.
More Education Articles
