World’s First Five Minute MBA Invented By Japanese, Russian and Portuguese Translators
It seems like every six months or so, I see a new book that promises to give readers the amout of knowledge that took an MBA student two years to learn. Of course, a lot of folks would prefer a small book that packs two years of education over a university textbook-size book. And this morning, while I was scanning the tltles at Books-a-Million, I had an “a-ha” moment. I should collaborate with our Russian translator, Japanese translator and Portuguese translator to develop a 20-minute graduate business program for our new clients. This way, they will learn everything they ever wanted to know from those types of books, save their money and increase their opportunities to earn future promotion and a big raise. But then, I had an even better idea. Why offer a ten minute MBA when I could offer a five minute MBA program instead?
Granted, a five minute MBA program doesn’t -and can’t exist anywhere. But just as a builder can sell a house before it’s built, we can provide the nuts and bolts of an MBA education. In a nutshell, the objective of an MBA program is to help companies operate successfully, and we kept this in mind when we met with our translators to sketch out the common elements of all successful business organizations. In particular, all successful companies are able to create demand and sell it profitably.
Generating Your Own Demand
The how-to’s of demand creation were listed off by our Portuguese Translation employees. They found that really successful companies identify a need, produce the product or service and deliver it in a timely manner. However, this can only happen when an organization provides more value than its competitors, either in the form of lower prices or with products and services that have provide more favorable features.
In Search of Profitability
While the Portuguese translation team worked, the Russian Translation team nailed down how to create profitability. It was decided by the Russian translation group that a business organization must set its prices at a level that will adequately pay investors while covering costs. More often than not, it doesn’t suffice for a company to have the lead in market share and be only slightly profitable. The result is that it is often very difficult to make both customers and investors happy. But if it was easy, then all companies would be successful and people wouldn’t need to earn MBA degrees.
Thus far we are well on our way to providing the first ever super quick MBA. It was encouraging to see that the Portuguese and Russian translation groups grasped the daunting task that companies face when trying to please customers and investors. The goal is difficult, but many companies, like Fortune’s Most Admired, have succeeded at keeping both groups satisfied.
As the Russian and Portuguese translation teams were at work, our Japanese Translation group set out to define business attributes that make up a successful organization. According to the Japanese Translators, successful organizations must have talented people at all levels. They reinforced the importance of executives who create sound strategy, managers who provide positive motivation and make sensible decisions, and front line employees who provide outstanding customer service as a result of posessing the knowledge and skills required to effectively do the job. Japanese translators also stressed the importance of maintaining strong relationships with investors, customers and external suppliers. To wrap up, the Japanese stated that success in business relies on sufficient capital to conduct operations and put plans to work.
So there you have it, we successfully put together an MBA course in 15-minutes that can be taught in five minutes and has being given away for free to anyone who has read this far.
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